Designing playful e-commerce for new soda brand
Kora is a soda drink packed with prebiotic fiber, not processed sugar. To prepare for a public launch, the company needed an e-commerce website optimized for its subscription-based business model. I designed a playful visual direction that showcases the brand's personality.
Who would drink Kora?
Research showed that the biggest fans of the gut-loving soda would be health-conscious people between 20 and 40 years old. These consumers are highly aware of the role a balanced microbiome plays in overall wellness. While they try to consume more probiotic-rich beverages, such as kombucha and kefir, they crave a more convenient alternative.
I analyzed websites of brands similar to Kora's
I focused on the content, layout, and strategy for subscriptions vs. one-time purchases.
Then, I used those insights to create the website structure
It's a high-level diagram that I use to plan the content and map the user journey.
For the visual direction, I was inspired by the packaging
Storytelling, visual hierarchy, and preselected defaults guide customers toward a subscription while keeping the one-time purchase option easily accessible.
The imagery balances authentic photography with product mockups, grounded in motifs drawn from raw, natural environments. Rounded corners are used consistently to help create a calm and approachable look and feel.
The pre-existing monochrome foundation with occasional pops of color from the secondary palette creates a design that feels fresh and easy-to-digest.
Kora launched on time within the estimated budget
To implement the website, I collaborated with a team of Wordpress and QA engineers from an external development agency. Alongside detailed handoff, I delivered a scalable UI kit to support future growth and ongoing maintenance.